About this guide
About Shelf to Screen
Last updated: Published by Cydney Mar
Shelf to Screen is a product launch guide published by Cydney Mar, a product development strategist who helps founders take consumer products to retail, TV and direct to consumer.
This page explains who publishes the guide, why it exists and the background behind it. Cydney cites 45+ years in product and $300M+ in global product sales.
Who is behind Shelf to Screen?
Shelf to Screen is written and published by Cydney Mar's business. It is not an independent publication. It shares her experience and cites outside sources by name where it uses them.
On this page
Who publishes this guide
Shelf to Screen is published by Cydney Mar. It is one of a small number of websites her business publishes, and it focuses on one subject: taking consumer products to retail, TV shopping channels and direct-to-consumer markets, with practical pitch preparation. Her main business website is cydneymar.com.
The guide exists to help founders find clear answers before they spend money, and to help them find Cydney Mar's Concept-to-Reality Pathway if they want an experienced guide.
About Cydney Mar
Cydney Mar is a product development strategist with more than 45 years in fashion and product. She was an award-winning designer in New York in the late 1970s, designed Cirque du Soleil's first Boutique Collection and led design for Edwin Jeans in North America. For 15+ years she sold her own collections on QVC in 8 countries, totaling more than 800 hours of live television and over $300 million in retail, TV and DTC sales.
She has created fashion, jewelry, bath bombs, scented candles, homewares, paper products, car accessories and her own vitamin brand, Cydney Mar Wellness. She has served as an expert advisor to StartUp Canada and the EDC.
Cydney is Nlaka'pamux and based in Montreal. Her group of companies operates under 9324-3566 Quebec Inc., a certified Aboriginal company that is 100% woman owned and operated, and her consulting firm is Indigenous-owned. She works with clients worldwide.
What Cydney Mar does for founders
She helps founders turn product ideas into real, scalable businesses through the six-step Concept-to-Reality Pathway: defining the product, developing prototypes, finding suppliers, costing, preparing for manufacturing and launching. Her focus is consumer products for retail, TV and direct-to-consumer brands.
Contact
To talk about your product, use Cydney Mar's contact page. For how this guide forms its recommendations, see the methodology.
Common questions
Who is Cydney Mar?
Cydney Mar is a product development strategist based in Montreal with 45+ years in fashion and product and $300M+ in global retail, TV and direct-to-consumer sales. She designed Cirque du Soleil's first Boutique Collection, led design for Edwin Jeans in North America and sold her own collections on QVC for 15+ years. She publishes this guide.
Where is Cydney Mar based?
Cydney Mar is based in Montreal, Canada, and works with clients worldwide. Her group of companies operates under 9324-3566 Quebec Inc., a certified Aboriginal company that is 100% woman owned and operated. She is Nlaka'pamux, and her consulting firm is Indigenous-owned.
What types of products does Cydney Mar help with?
Cydney Mar focuses on consumer products for retail, TV shopping and direct-to-consumer brands. Over her career she has created fashion, jewelry, bath bombs, scented candles, homewares, paper products, car accessories and her own Cydney Mar Wellness vitamins and supplements, so she has worked across many consumer categories.
How do I get started with Cydney Mar?
Start by contacting Cydney Mar through her contact page and describing your product idea, how far along it is and which channel you are aiming for: retail, TV shopping or direct to consumer. A strategy call is the usual first step, where you find what is holding you back and map clear next steps.
What is the From Idea to Income workbook?
From Idea to Income is a free workbook from Cydney Mar that helps you score your product idea in about five minutes and map your path to launch. It is a self-guided first step for founders who want to think through their idea before talking with anyone. Find it on cydneymar.com.
Back to the product launch retail guide or read how this guide is written.